FK Restaurants created this emerging fast casual brand from scratch. Asian Box specializes in healthy lifestyle Asian food focusing on quick-marinated grilled proteins. We designed the initial store and kitchen and created entire menus with recipes. The goal was to create a scalable concept that could grow rapidly after proof of concept. Each design and menu element was created with an eye on quality and longevity. Asian Box will have opened 5 stores by their 2nd anniversary and has been named a “Top 50 Emerging Brand” by Nation’s Restaurant News.